Ice Bucket Challenge by VideoTrends
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The idea of this movement is to raise awareness of Amyotrophic Lateral Sclerosis (ALS), neurodegenerative disease that weakens the muscles, produces loss of mobility in the limbs, causing difficulty for speaking, breathing and swallowing too.
How did the Ice Bucket Challenge appeared? Two years ago, former college baseball player, Pete Frates, 29, was diagnosed with ALS. On August 7, in Boston's Copley Square, 200 people gathered for an ice bucket pulled up to raise money and let people know of the existence of this disease that has no cure or treatment.
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