Marketing Dictionary

Marketing Dictionary

10,000 - 50,000 downloads

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Edited by Dr. David Boag, Professor of Marketing, University of Victoria, British Columbia, the Essentials of Marketing Reference Dictionary includes 900 of the most frequently used marketing terms, including those relevant to the evolving fields of digital and social media marketing. And we’re always adding new terms to keep you up-to-date with the evolving marketing profession.
Sort terms by the first letter and scroll or search by entering the complete term into the search field. Touch the return button to go back to the previous screen.

The Essentials of Marketing Reference Dictionary is designed to offer you an easy way to stay current with marketing terminology through the convenience of adding it to your phone.

Screenshots Marketing Dictionary
View bigger - Marketing Dictionary for Android screenshot
View bigger - Marketing Dictionary for Android screenshot
Comments and ratings for Marketing Dictionary
  • (61 stars)

    by Mohammad Zain on 09/03/2014

    Its rly great thank u

  • (61 stars)

    by Mohammad Demashkieh on 21/02/2014

    This app requires update to certain terms. Marketing mix for instance, there are additional 3 p's to the original 4.

  • (61 stars)

    by Sarath V L on 06/02/2014

    Lot f wrds are missing

  • (61 stars)

    by geeta gupta on 29/01/2014

    nice for mba student

  • (61 stars)

    by Kottana Raja on 03/01/2014

    Nice

  • (61 stars)

    by Topher Stills on 26/12/2013

    It's a great app for a marketing major like me. Hopefully I'm not being picky but having the blue home screen stay in the background while the list of words pops up is kind of annoying. It occasionally disappears when I scroll. Other than that great app!!

  • (61 stars)

    by saurabh singh on 17/12/2013

    Very useful app for a marketing student. But need some improvent in graphics spacially search feature is not good...