But there’s more to it, even than that.
Traffic is traffic right? WRONG!
The single biggest mistake anyone makes when looking at creating and sustaining a site is thinking that as long as they bring in regular traffic, they’ll make money.
Though bringing in regular traffic is a key ingredient in a successful website - regular, targeted traffic that is looking for what you offer. They might only have a general idea, but still be at least in your ballpark, or they might be highly targeted, intensely focused individuals. Either way, the important thing is that they are LOOKING for you.
Traffic is the essential ingredient in any campaign and once someone has visited you once, with certain methods, you can stay in touch with them, keeping their responsiveness at a constant or increasing pitch, allowing you to offer them high quality products - when that traffic is looking for you, you can just about guarantee that you’ll be able to sell to them - or at least they’ll be more interested in buying from you.
Tags: real world traffic, real world traffic strategies, traffic strategies.