Winning the ZMOT - ENHANCED

Winning the ZMOT - ENHANCED

1,000 - 5,000 downloads

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View bigger - Winning the ZMOT - ENHANCED for Android screenshot
View bigger - Winning the ZMOT - ENHANCED for Android screenshot
View bigger - Winning the ZMOT - ENHANCED for Android screenshot
Winning the Zero Moment of Truth - ZMOT

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth - or simply ZMOT.

Download "Winning the Zero Moment of Truth", a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

This is the enhanced version with text, images, and video.

Tags: zmot, zmot enhanced version.

Recently changed in this version

Minor Bug Fixes


Comments and ratings for Winning the ZMOT - ENHANCED
  • (22 stars)

    by Will Button on 15/08/2013

    Fails on opening with error. App last updated 2 years ago with 18 one star reviews. Must not be an important app to the developer.

  • (22 stars)

    by Ricardo Lopez-Viadero on 23/07/2013

    Beyond poor. App does't open. Great idea but it doesn't deliver.

  • (22 stars)

    by Justin Joyce on 10/05/2013

    Doesn't start on HTC one x

  • (22 stars)

    by Peter Gold on 24/04/2013

    It originally worked but for some reason it no longer does. I deleted and re-installed it but still not working. Can't believe it is not even compatible with the Nexus 7!

  • (22 stars)

    by Robert Loar Jr. on 09/03/2013

    Galaxy Note II. Never launched.

  • (22 stars)

    by A Google User on 06/10/2012

    Crashes while trying to download xml content when opening application.