4Ps is a Global Business and Marketing Magazine with an India - Centric approach to ensure relevance to our target audience in the areas of Business Strategies, Advertising, Branding, Media, Information Technology, Financial & Stock Market, General strategy, Country Stories with Positioning Focus, International Columnists on various Business Issues, Company & Personality Profiles, Lifestyle, etc.
March 2014: Lady, we don't need you! Why Indian companies still don't trust women to run their marketing campaigns
December 2013: INDIA’S FUNNIEST ADS 2013 ICMR-4Ps B&M bring to you the top advertisements of 2013 that tickled the funny bone,based on an exhaustive consumer survey Also: Best of 4Ps B&M 2013
August 2013: India's best B-school 2013 An exclusive ICMR-4ps B&M survey
July 2013: India's 100 Most Valuable Brands 2012-13
May 2013: A NEW BRAND-SCAPE With brand valuations playing a significant role in the market capitalisation of companies, organisations are reevaluating their brand communication strategies. 4Ps B&M takes an in-depth look at some critical brand journeys that have created benchmark lessons for marketers in India.
March - 2013: Inside the buyer's mind. Does brain mapping hold the answer? The premium cycle segment is where the future potential lies and more...
February 2013: Collector’s Issue ANNUAL CONSUMER COMPENDIUM 2013 FOR THE SECOND YEAR IN A ROW, 4PS B&M-ICMR BRING TO YOU THE MOST COMPREHENSIVE SURVEY OF THE GREAT INDIAN MIDDLE CLASS
January 2013: SMILE WINK LAUGH India’s funniest ads in 2012 and why the humour quotient really worked this year Also: Best of 4Ps B&M 2012
December 2012: The cmos guide to social media marketing 2013 A university of cape town - IIPM think tank - 4ps B&M Joint study Along with on-ground primary research fi ndings from the Indian Council for Market Research
November 14 2012: THE MOST POWERFUL AND POTENT POLITICAL ADS Political ads are often the most diffi cult to evaluate. Sometimes popular ads aren’t really effective. As election campaigns in US gain omentum, 4Ps B&M looks at some of the most memorable — funny, innovative, emphatic or downright weird — yet potent political ads across the globe that changed the game of power forever
October 14 2012: BADMAASH COMPANY How advertisements and controversies make for a heady cocktail that leaves the brand high on awareness and recall
September 14 2012: For the first time ever, 4Ps B&M, in association with the Indian Council for Market Research, brings to you the most cogent and definitive list of India’s most popular Internet portals
August 2012: India's 100 Most Valuable Brands 2012 FOR THE SEVENTH YEAR IN A ROW, ICMR-4Ps B&M BRING TO YOU THE COMPREHENSIVE AND COGENT LIST OF THE MOST VALUABLE BRANDS THAT MAKE INDIA INC. PROUD
May 2012:India's Best B-Schools 2012 An exclusive ICMR-4Ps B&M Survey Also featuring 15 Power private universities, 25 Most promising engineering institutes, and Top 5 Education learning centers in India
March 22, 2012: How Advertisers are Redefining the 5Es of Advertising, History and Anthropology are our Tourism Brands...
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