by: Anametrix, Inc. • 3
Anametrix is the only marketing analytics app to combine real-time performance feedback with multichannel predictive modeling for comprehensive insights and powerful decision support. By collecting, analyzing, and making sense out of data from virtually any source, Anametrix enables marketers to act on multichannel data to drive revenue and profitability.
Our solution is natively integrated into a real-time marketing analytics app. As such, Anametrix captures real-time, granular website data on response, engagement, and conversion rates from campaigns, giving marketers the insights to optimize ads, content marketing, or social-media tactics. Our real-time dashboards present a unified view of paid-, owned- and earned-media effectiveness to assess marketing performance. Our next-generation analytics app also allows marketers to perform diagnostic analysis, on-the-fly segmentation and predictive modeling to improve campaign results, lower acquisition costs, drive loyalty and expand customer lifetime value.
Our app is designed for both ease of use and flexibility, built by Anametrix from the ground up to power all of our capabilities - from streaming data collection, web and mobile analytics to real-time queries, segmentation, dashboards, reporting, and predictive analytics. This common app promotes integration and consistency. Users can combine and join information across multiple enterprise data sources, and leverage the power of real-time data collection. The output is right-time results returned completely in context with accuracy and relevancy across all access layers and delivery methods.
Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix is headquartered in San Diego, California.
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