by: The Store, WPP • 38
WPP BrandZ Most Valuable Global Brands
Based on the world’s largest brand equity database WPP BrandZ nranking combines the knowledge and expertise of Millward Brown Optimor and the unparalleled global marketing and communication insight and resource of WPP a world leader in marketing communications.
This Application brings all the Brandz publications into one place including:
• The BrandZ Top 100 Most Valuable Global Brands
• BrandZ Top 50 Most Valuable Latin America Brands
• China Top 50
With a unique combination of photographs, proprietary research and consumer insight, WPP BrandZ reports include
• The most reliable, comprehensive, and useful brand valuation rankings available
• Overviews that explores the trends that drove the growth in the Brands
• Top 100 Global & Top 50 Ranking Latin America & China brands
• Rankings by geography - including Chile, Argentina, Columbia & Mexico
• Charts and stories that expand on the stories behind the brands & regions
• Insights from WPP operating company experts
• Financial analysis based on information provided by Bloomberg, Kantar Worldpanel and other leading sources.
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