by: Campbell Ewald • 1
deliverAR is the new app that brings Deliver® magazine to life. Our deliverAR app allows readers to interact with our cover spread and the issue's inside contents in a whole new way — via augmented reality. The app was created as a supplemental piece to a feature story on augmented reality. Rather than just tell our readers about the benefits of augmented reality, we want to have them experience how it works.
Checklist before you begin
Android device running 2.3.3 or higher
Deliver issue (February 2012) with Augmented Reality
If you don’t have the issue, print the PDF version of the cover.
How it works
1. Download the app to your device.
2. Launch the app — deliverAR. After launch, the app will automatically open your device’s camera. You do NOT need to open your camera yourself.
3. Point your device’s camera at the Deliver logo on the front of the magazine as if you were taking a picture of it. Make sure you aren’t incredibly close to the cover image, or too far away. You want the cover image to be adequately framed by your device.
4. Steady your device and hold it on the Deliver logo for a few seconds. Watch as the cover comes to life.
You may also watch a video at delivermagazine.com/reality.
Tags: deliverar , ivermagazine/reality , actable