MoMoAL for Merchant (Loyalty)



Q: What does MoMoAL do?

MoMoAL gives you a way to advertise to your own customers.

Have old stocks to clear? Take a photo, write down the discount to give, then send out an advertisement. Customers who have bought from you will see on their phones. They are those most likely to help you clear the stocks.

People who have bought from shops in the vicinity will also see the advertisement. They are the next most likely customers.

Q: How does MoMoAL do this?

By making your customers participate in your loyalty program.

Q: Loyalty systems are complicated.

MoMoAL can be installed by yourself from Google Play. It works in 5 minutes.

As a merchant, you need an NFC smartphone. If your phone does not have NFC, just attach a USB reader.

Q: Loyalty systems are expensive.

MoMoAL is a FREE loyalty system. It uses the contactless smartcards of your customers.

In Malaysia, Touch n Go, MyRapid, MyKad, MyPR, MyKAS are all accepted. In Singapore, EZ-Link works well with a reader. In Thailand, Bangkok Metro fare card is fine.

Elsewhere, just try with any card. Tap the card twice on your phone. If MoMoAL says they are the same card, then the card is accepted.

Q: How do I use MoMoAL?

When a new customer walks in and pays for goods, ask for her card. Tap the card on your phone, and say the amount. These are all you need to do.

If the customer does not have MoMoAL on her phone, just do a long press on the card ID you see on your phone. A QR code will appear. Ask the customer to scan the QR code using her phone. The system will guide her to install the MoMoAL app and add the card to her phone.

There is no need to register customers, and no need to pay consultants to integrate MoMoAL with your POS system.

Q: What if the customer does not want to use a card?

MoMoAL also works without a card.

The customer should install MoMoAL on her phone. When paying for goods, instead of asking for her card, tap her phone on yours.

Note that this requires the customer's phone to have NFC facility and Android 4.4 or above.

Q: What if a customer does not want to use her phone for this purpose?

MoMoAL can work without a customer's phone.

When paying for goods, ask for the customer's card. Tap the card on your phone, and say the amount. The customer will not see loyalty point information and advertisements on her phone. But you can help her check rewards by pressing the redeem button on your phone.

Q: How do I comply with privacy and personal data protection laws?

MoMoAL does not collect personal particulars of your customers. It complies with privacy and personal data protection laws.

Q: Who owns the loyalty data of my customers?

You own the data. It is stored on your phone. You can use a backup app to periodically backup the MoMoAL database to the cloud, automatically. The database is /sdcard/CI/Loyalty/default.db.

Q: Who decides what rewards to give?

You decide the rewards. You also set the conditions.

Whether to give a free dessert for every 5 visits, or a 1 dollar discount for every 20 dollars spent, is up to you. Your rewards are separated from rewards offered by other merchants.

Q: What about points?

Merchants do not share points. Points accumulated at your shop can only be redeemed at your shop.

Q: How do you make money?

We earn from advertising. Each time you advertise, we collect 3.80 MYR from you.

Q: Is this real? Printing and distributing fliers cost us a few hundred dollars.

Yes, this is real. MoMoAL cuts your advertising cost by 99 percent. Further, it is able to send an advertisement to as many customers as you have, almost instantly.

Q: In which city does MoMoAL work?

Besides Malaysia, Singapore and Thailand, MoMoAL works in all cities of all countries. As long as your phone has Internet access, MoMoAL works.

- The app icon is from
- The app uses the MPAndroidChart library, under Apache License 2.0.
- Some icons are used under the creative commons license.