What Makes Women Buy
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+ By KoolAppz
Whatever you are selling, from a bar of soap to a limousine, chances are today's new woman is in the picture. Either she buys the product herself or she influences the person who does.
When it comes to men's clothing, for instance, a survey showed that women influence 70 per cent of men's clothing purchases. In the office-equipment field, it is often necessary for a salesman to spend as much time selling the secretary as the boss.
Independent surveys and auto manufacturers both have reported that women influence, at least partially, 75 to 80 per cent of car purchases.
And, of course, in their own domain as family purchasing agent for food, beauty aids, drugs, fashions, and the home itself as likely as not, women reign as queens of the family exchequer.
This book analyzes and describes women today— their emotions, their needs, their desires - and their buying habits.
To business and sales people, the information contained in the book may serve as a guide to deeper understanding of today's new women and their buying actions.
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