Email Marketing

Email Marketing

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Email marketing is one of the most effective forms of advertising for small businesses. In order to be successful on the internet and maximise the benefits of the internet, a small business needs to implement a result driven marketing strategy on the internet. The real benefits of the internet can be realised only if a business is able to use the internet to market its products and services.

Email marketing is one of the most effective and fastest growing marketing channels. One of the first steps in a successful email marketing campaign is to build an email distribution list of potential customers. A business can build an email list from a variety of sources including its website.

Managing a substantially large email marketing campaign will require a well planned strategy and may involve the services of a professional marketing company. If you do not have a large email list then it can be purchased easily from a direct marketing company that specialises in email list management. A business can also collect email addresses from potential customers via a newsletter registration form on the website.

Following are some 12 email marketing tips for a small business:

1. Start building an email marketing list of customers

If you do not have an email marketing list you can start building one now. Whether you have a small or a large client base, you can start by first including your existing customers on your email marketing list which you can build upon with time. A small business can start an email marketing campaign from a relatively small list which can expand with time. As new enquiries are received, the list can be expanded. It is a common practice to purchase targeted email list from a professional marketing company.

2. Email registration on your website

Offering customer with a way to register via your website is probably one of the easiest ways to build your own email list. A registration form can be added to your website with ease. The placement of the email registration feature on your website is important and has an impact t on conversion rates. It should be placed on a prominent place on the website. If your website uses a content management system then most likely the newsletter registration feature will be built in.

3. Start a Marketing Newsletter

Sending newsletters to your customers is one of the most effective email marketing techniques. You can start a newsletter on a topic related to our industry. The newsletter can be weekly, monthly or even quarterly. A newsletter provides an excellent opportunity to communicate with your customers on regular basis. You can use the newsletter to subsequently market your own products or services.

Tags: marketing email.

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