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HCMS 2013

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    Description

    Healthcare marketers have responded well to increasingly strategic demands
    in recent years. Now, they have an opportunity to guide their organizations
    in responding to new competitive, economic, and reform-related challenges,
    including:
    • Managing the transition from volume to value
    • Delivering exceptional patient experiences
    • Building and maintaining a strong, differentiated brand
    • Solidifying and leveraging physician relationships
    • Engaging patients in wellness and healthy behaviors
    • Increasing customer engagement, responsiveness, and loyalty
    • Innovating for long-term success
    The National Healthcare Marketing Strategies Summit is an opportunity for
    healthcare marketing, planning, and strategy executives to share “best practices”
    and network with colleagues.