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It covers up moles, freckles, and spots. It comes in three types: liquid, powder, and cream. You should buy a color that is the same as your skin and apply all over you face and the neck if you wish. You can find it in many shops; there are cheap and expensive ones. It can also make your face tanned and toned.
It is a skin colored cosmetic applied to the face to create an even, uniform color to the complexion, to cover flaws, and, sometimes, to change the natural skin tone. When applied to the body is generally referred to as ‘body painting’.
The first commercially available was Max Factor’s Pan-Cake. Originally developed for use in film, actresses were so taken with the results that Max Factor was overwhelmed with demand for the product for their personal use. The breakthrough in his formula was the first ‘foundation and powder in one’; traditionally, an actor was made up with an oil/emollient-based make-up, which was then set with powder to reduce the reflection and ensure it would not fade or smudge.
Pan-Cake used talc — rather than oil or wax — as the base, and, applied directly to the skin with a wet sponge, it offered enough coverage (it could be layered without caking on the skin) to eliminate the need for one underneath. This was considered significantly more lightweight and natural-looking on the skin than the standard method, hence the keenness of people to wear the item in public. Although make-up was widely available and used within the film industry, the use of cosmetics in general was still somewhat disreputable, and no one had tried to market (although lipstick, blush and nail polish were popular for daily use) as an everyday item.
Factor had the product patented in 1937, and, in spite of the economic turmoil of the era, Pan-Cake became one of the most successful cosmetic launches of all time. As of February 2009, Procter and Gamble, the brand’s current owner, confirmed the original formula Factor developed and used himself is still sold today.
Color may be identified by a name, number, letter or any combination of the three. However, unlike the Pantone or Munsell systems used in the art and fashion industries, commercial cosmetic product names are not standardized. If a make-up artist requests a ‘Medium Beige’, the result can vary drastically from brand to brand, and sometimes, within one brand across different formulas. Cosmetic companies can also edit and adjust their formulations and shades at any time, so the Medium Beige a consumer has been wearing for years can, without warning, be made darker, lighter, and more or less yellow than it had been before.
Many companies classify their shades as Warm, Neutral, or Cool. Adding to the confusion is the different color wheels used between the art and beauty industry.
The cosmetic palette is never used outside of make-up, and is very common in the industry — though a handful of professional lines, such as William Tuttle, Ben Nye, and M.A.C. all use the conventional artist's palette. Thus, a Warm Beige may either have a yellow tint or a pink tint, depending on the palette the company's creative director uses. The artist's palette is designed to be used on canvas (which is white) compared to the make-up palette — which is used on flesh (an ivory to brown tone).
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