It's likely that you've heard of Twitter, and perhaps you've even tried
to become an active member of this incredibly popular information
With Twitter, people within the community post what are referred to as
Tweets are short messages and updates that people send out to
everyone who chooses to follow them. Each time a tweet is submitted,
it shows up on the public timeline, and is pushed down as other, new
tweets are circulated throughout the network.
And while Twitter requires consistent activity in order to really take full
advantage of its incredible resources, you can begin building a
targeted list in little time, while generating a massive "following" of
those who are interested in receiving your updates.
Within the twitter community, people who choose to add you as a
contact are referred to as "followers", and similar to a mailing list,
each follower can be considered a "lead".
This is yet another way that growing a twitter following is similar to
building an effective mailing list.