Floats 2nd Screen Social TV

Floats is India’s 1st Social TV experience across all channels. TV has always been a gregarious experience….we intend to extend your living room couch across to your friends and loved ones so that you have the real fun of watching together.

Floats for Consumers

Know what is HOT at the moment

Follow programs and float your thoughts on what you’re watching, while publicizing across your social network

Set reminders for your favorite programs

Interact with your favorite anchors and brands

Float a question in real time

See what your friends are floating at the same time – respond to floats live

Float across HOT programs with a single horizontal swipe

See what is top floating in genres of your choice Or Use Floats as a simple TV guide

Floats for Brands

Big annual events like the IPL and the IIFA have been garnering more viewers and buzz as social media and Floats create a digital watercooler. Brands are catching the attention of viewers whose attention is split between screens in various ways.

Floats open up opportunities to reward TV viewers for watching commercials or branded floats – through freebies and coupons

Sync your floats to your ad campaign to get real-time feedback on your TV spot.

Sync ecommerce with TV content

Consumer pulse at your fingertipspulse

Float qualitative polls to your consumers

Get to know the audiences with the maximum affinity to your brand

Validate consumer connect to your TV advertising and to the program you are sponsoring

Floats for Broadcasters

Drive audiences through higher engagement

Use anchors and programs to connect with users in real-time.

Sync with on-ground events, reality shows and promotions

Gratify user checkins to a program

Create insta-poll and connect with live audiences beyond a studio.

Broadcast instant results and engage audiences

Know hottest programs – monetize better

Increase longevity of showslove TV

Push peripheral content around shows.

Continue conversations beyond show timings with following users

Sync ecommerce with program content

Know audience affinities across programs/channels