B'Cause It's Mimi



Michelle Mitchum, MPH, founder of ‘B’Cause It’s Mimi’ - is a Holistic Personal Care Expert, with special focus on nutrition and beauty.

Contrary to her formal educational training, Michelle has built a career in marketing- working in traditional advertising, event, music and fashion marketing. However, Michelle has always held a passion for discovering, and connecting with the beauty that nature has to offer. It has been reflected in every area of her lifestyle, (healthy eating, fitness, eastern medical practices, etc.) Early in her life, Michelle developed a hobby of making organic personal care products (organic moisturizing oil blends, body scrubs, facial products, candles, etc). 2 years ago Michelle turned her passion for making products into a business, with a goal of providing support to organizations that offer assistance to people in distress.

It was then that she started “B’Cause It’s Mimi”, a natural ‘hand made’ personal care product line.
All products ingredients are at least 90% natural, and all packaging is recyclable and environmentally friendly! The products contain no preservatives, and are tested on ‘Mimi’ first!

This app will directly connect you to B’Cause It’s Mimi so you can keep up-to-date on upcoming specials and events, as well as have access to a variety of features including:

-Direct Facebook & Twitter Integration
-QR Scanner

Download this app today and stay in tune with B’Cause It’s Mimi.

Tags: michelle mitchum beauty

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