Burberry. Some Essentials

Burberry. Some Essentials

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You need to stand out of the herd. You need to be perceived as intelligent - because intelligence is always sexy. You need to be defined as urban-cultured. Fun to be with. Cool. Downtown vibes.

People working in the fashion industry and the dedicated apps are The Connoisseurs. This stand-alone app is radically different. It's a positioning weapon. And here's why: we're all eager of Entertainment, Shopping, and Sex. That's the world we live in - those stimulus are always hot. And Famous Fashion Houses, Gods of modern life, rule them all.

This app conveys relevant and nicely selected highlights from style, people, clothes, fragrances, premieres, runaways, ads... - in short, some essentials of the brand. Which when used in your conversation, it will reflect on you. You'll be perceived as part of a select tribe. Sophisticated. Desirable.

Polarizing? You bet. Alluring differentiation? Hell yes. Fascinating? You got it! As I said, intelligence is always sexy - now with a touch of finesse!

Famous Designers series: Alexander Wang, Armani, Burberry, Calvin Klein, Chanel, Gucci, Isabel Marant, Louis Vuitton, Stella McCartney, Tom Ford, Yves Saint Laurent.

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