How To Apply Makeup by FJ Marketing
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Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and gels, deodorants, hand sanitizer, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. A subset of cosmetics is called "make-up," which refers primarily to colored products intended to alter the user’s appearance. Many manufacturers distinguish between decorative cosmetics and care cosmetics.
Most cosmetics are distinguished by the area of the body intended for application.
Face Primer, Come in various formulas to suit individual skin concerns. Most are meant to reduce the appearance of pore size, prolong the wear of makeup, and allow for a smoother application of makeup. Applied before foundation.
Eye Primer, Used to prolong the wear of eyeshadows on the eye as well as intensify color payoff from shadows.
Lipgloss, is a sheer form of lipstick that is in a liquid form.
Lipstick, lip gloss, lip liner, lip plumper, lip balm, lip conditioner, lip primer, and lip boosters. Lip stains have a water or gel base and may contain alcohol to help the product stay on the lips. The idea behind lip stains is to temporarily saturate the lips with a dye, rather than covering them with a colored wax. Usually designed to be waterproof, the product may come with an applicator brush or be applied with a finger.
Concealer, makeup used to cover any imperfections of the skin. Concealer is often used for any extra coverage needed to cover blemishes, or any other marks. Concealer is often thicker and more solid than foundation, and provides longer lasting, and more detailed coverage. Some formulations are meant only for the eye or only for the face.
Foundation, used to smooth out the face and cover spots or uneven skin coloration. Usually a liquid, cream, or powder, as well as most recently, a light and fluffy mousse, which provides excellent coverage as well. Foundation primer can be applied before or after to get a smoother finish. Some primers come in powder or liquid form to be applied before foundation as a base, while other primers come as a spray to be applied after you are finished to help make-up last longer.
Face powder, used to set the foundation, giving a matte finish, and also to conceal small flaws or blemishes.
Rouge, blush or blusher, cheek coloring used to bring out the color in the cheeks and make the cheekbones appear more defined. This comes in powder, cream, and liquid forms.
Contour powder/creams, used to define the face. It can be used to give the illusion of a slimmer face or to even modify a person’s face shape as desired. Usually a few shades darker than ones own skin tone and matte in finish to create the illusion of depth. A darker toned foundation/concealer can be used instead to contour to create a more natural look.
Highlight, used to draw attention to the high points of the face as well as to add glow to the face. It comes in liquid, cream, and powder form. Often contains shimmer, but sometimes does not. A lighter toned foundation/concealer can be used instead to highlight create a more natural look.
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