Experience your city in Augmented Reality, by Mercedes-Benz
This Augmented Reality application offers an illustrious experience of your city’s trendiest hotspots - hand-picked for the all-new Mercedes-Benz A-Class driver. The app is customised with real challenges based in and around your city, and when unlocked, you score points and are able to interact with the 3D model of the new A-Class – ahead of its launch!
Mercedes-Benz is a brand synonymous with luxury, passion and refinement and Activate-A connects you with this sophisticated lifestyle. It presents you with new challenges each week, tailored to your own city - so you can compete to win a spot on the leader board and ultimately, win exclusive prizes.
· Explore your city in Augmented Reality
· Unlock hidden “Easter eggs” along your journey
· Challenge your friends to beat your score on the public scoreboard
· Share your achievements on Facebook and Twitter
· Score bonus points when sharing your interactions on Facebook and Twitter
· Score a completion bonus when completing all four tasks in the challenge
· Previously unlocked Augmented Reality interactions will be saved automatically in your Library to access later, play around with and show your friends.
· Challenge points are increased every week, so be sure to continue till the end
· Leader board winners will progress into a final challenge where they are able to win exclusive prizes
The functionality of Activate-A is twofold. As a user, you’re able to complete all of the location-based tasks in a specific themed challenge and compete for a spot on the leaderboard; but you’re also able to use the application as a leisure guide, to experience the city at your own pace – stopping off at the dining, dancing and lifestyle venues along your journey. This is an opportunity for you to experience the luxury of the new Mercedes-Benz A-Class, ahead of its official launch this year.
Detailed help on the functionality within the app can be found at http://www.mercedes-benzapp.co.za/help
Use this update to live the Mercedes-Benz Lifestyle.
Each week will bring new challenges which group together similar tasks. To complete each task, go to the location on the right day and at the right time and check in earn points.
Share your task completion socially within an hour for more bonus points! Be sure to complete all the tasks within the week before the time runs out and new tasks are presented.
Some tasks require you to Activate and Augmented Reality experience which lets you unlock sneak peaks of the new Mercedes-Benz A-class. Aim the camera at the AR target and share the amazing result with your friends.
Don't forget to tweet using the #Activate_A hashtag and include your geo-location to have your tweet be visible in the Augmented Reality Social Graffiti view.
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