One Today by Google


Expert's review

One Today is a micro-donation app powered by nonprofit arm of Google:

  • Impact tracker
  • Donation matching with friends
  • Ease of use
  • Pay balance when it's convenient
  • UI
  • Donation can't be anonymous
  • Needs a better integration with social networks

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"Do a little. Change a lot."

Technology for social impact. That's the principle followed by the whole team at Technology, and specially, mobile devices and mobile apps can be used for something else than leisure. Actually, the easy payment system that Google Wallet introduced through Google Play has made possible using it for charitable purpose. That's the idea backing One Today.

One Today is a micro-donation app for nonprofit projects. It works this way: new projects are posted every day in the app with a description and some relevant info of how your $1 donation helps to it. Users can also see recent givers and, of course, give a dollar to help the project to reach its goal. In addition, users can encourage others to donate by offering to match their donation to the projects you care about. That's an interesting donation system and end up with that common concern "I'd like to donate but I don't know which project support".

The other recurrent concern "I'd like to donate but I'd like to know how the money is actually invested" is also solved: there's a follow up calendar for those projects that users have donated. It's called "Impact tracker".

The strongest points of the app are firstly, the visibility that it gives to projects that otherwise would have had promotion problems and, secondly, the "donation/payment" system. Donating is as easy as a single tap on a $1 button. The amount is added to users' donation balance that can be paid when it's convenient using Google Wallet.

Only one catch: there aren't privacy settings. In other words, your donations are always public. Your full name and photo might be visible as a "recent giver" to the public and associated with the projects you have supported or shared. That should be up to the user.

In brief, One Today is a well-crafted app that makes easy charity and nonprofit projects support directly from your mobile device. Highly recommended.

Tags: google youtube animalmatching

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by Emmanuel , Appszoom

Apr 25, 2013

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