One Today by Google

One Today by Google

50,000 - 100,000 downloads

  • Impact tracker
  • Donation matching with friends
  • Ease of use
  • Pay balance when it's convenient
  • UI
  • Donation can't be anonymous
  • Needs a better integration with social networks
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Expert's Review

"Do a little. Change a lot."

Reviewed by / Apr 25, 2013

One Today is a micro-donation app powered by nonprofit arm of Google:

Technology for social impact. That's the principle followed by the whole team at Technology, and specially, mobile devices and mobile apps can be used for something else than leisure. Actually, the easy payment system that Google Wallet introduced through Google Play has made possible using it for charitable purpose. That's the idea backing One Today.

One Today is a micro-donation app for nonprofit projects. It works this way: new projects are posted every day in the app with a description and some relevant info of how your $1 donation helps to it. Users can also see recent givers and, of course, give a dollar to help the project to reach its goal. In addition, users can encourage others to donate by offering to match their donation to the projects you care about. That's an interesting donation system and end up with that common concern "I'd like to donate but I don't know which project support".

The other recurrent concern "I'd like to donate but I'd like to know how the money is actually invested" is also solved: there's a follow up calendar for those projects that users have donated. It's called "Impact tracker".

The strongest points of the app are firstly, the visibility that it gives to projects that otherwise would have had promotion problems and, secondly, the "donation/payment" system. Donating is as easy as a single tap on a $1 button. The amount is added to users' donation balance that can be paid when it's convenient using Google Wallet.

Only one catch: there aren't privacy settings. In other words, your donations are always public. Your full name and photo might be visible as a "recent giver" to the public and associated with the projects you have supported or shared. That should be up to the user.

In brief, One Today is a well-crafted app that makes easy charity and nonprofit projects support directly from your mobile device. Highly recommended.

Tags: google youtube animalmatching.

Developer's original description available here
Want to be inspired and help change the world at the same time?

One Today is an app that lets you give a little, and change a lot.
- Get inspired: Discover an awesome nonprofit project each day.
- Donate simply: Support the projects you're passionate about with one click.
- Spread the love: Easily share that good feeling with friends—get your donations matched, too.

Learn more by visiting

Recently changed in this version

What's new in 1.5.1
- Bug fixes.

What's new in 1.5
- Pay it forward feature
- Enhanced giving profile
- Match notifications

Lists with One Today by Google

Some lists where this application appears: Reviewed by Emmanuel Lund.

Comments and ratings for One Today by Google
  • (74)

    by Christopher Woodhouse on 04/11/2014

    It's so easy to help just a little everyday with this app

  • (74)

    by Brett Hades on 02/11/2014

    But why is the download 6.66MB? I knew google was Satan.

  • (74)

    by Pranav Kapil on 31/10/2014

    The easiest way to give.

  • (74)

    by James Gray on 22/10/2014

    What a great way to donate in small amounts to things that matters most. Now I need to slow down so I don't over give.

  • (74)

    by Tiffany Okel on 13/10/2014

    Great app for making small contributions, but what I love more is raising awareness for a multitude of different causes. It has been eye opening at times to learn of the different needs around the world.

  • (74)

    by Wayne W on 11/10/2014

    This app is great. Google should really publicize it more. No reason it shouldn't have more downloads!

  • (74)

    by Shain Eighmey on 11/10/2014

    Crashes every time I try to donate or share.