One Today by Google

One Today by Google


(5 stars)


Download for Android Like

50,000 - 100,000 downloads

  • Impact tracker
  • Donation matching with friends
  • Ease of use
  • Pay balance when it's convenient
  • UI
  • Donation can't be anonymous
  • Needs a better integration with social networks
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Expert's Review

"Do a little. Change a lot."

Reviewed by / Apr 25, 2013

One Today is a micro-donation app powered by nonprofit arm of Google:

Technology for social impact. That's the principle followed by the whole team at Technology, and specially, mobile devices and mobile apps can be used for something else than leisure. Actually, the easy payment system that Google Wallet introduced through Google Play has made possible using it for charitable purpose. That's the idea backing One Today.

One Today is a micro-donation app for nonprofit projects. It works this way: new projects are posted every day in the app with a description and some relevant info of how your $1 donation helps to it. Users can also see recent givers and, of course, give a dollar to help the project to reach its goal. In addition, users can encourage others to donate by offering to match their donation to the projects you care about. That's an interesting donation system and end up with that common concern "I'd like to donate but I don't know which project support".

The other recurrent concern "I'd like to donate but I'd like to know how the money is actually invested" is also solved: there's a follow up calendar for those projects that users have donated. It's called "Impact tracker".

The strongest points of the app are firstly, the visibility that it gives to projects that otherwise would have had promotion problems and, secondly, the "donation/payment" system. Donating is as easy as a single tap on a $1 button. The amount is added to users' donation balance that can be paid when it's convenient using Google Wallet.

Only one catch: there aren't privacy settings. In other words, your donations are always public. Your full name and photo might be visible as a "recent giver" to the public and associated with the projects you have supported or shared. That should be up to the user.

In brief, One Today is a well-crafted app that makes easy charity and nonprofit projects support directly from your mobile device. Highly recommended.

Tags: google youtube animalmatching.

Developer's original description available here
Want to be inspired and help change the world at the same time?

One Today is an app that lets you give a little, and change a lot.
- Get inspired: Discover an awesome nonprofit project each day.
- Donate simply: Support the projects you're passionate about with one click.
- Spread the love: Easily share that good feeling with friends—get your donations matched, too.

Learn more by visiting

Recently changed in this version

What's new in 1.5.3
- Bug fixes.

What's new in 1.5
- Pay it forward feature
- Enhanced giving profile
- Match notifications

Lists with One Today by Google

Some lists where this application appears: Reviewed by Emmanuel Lund.

Comments and ratings for One Today by Google
  • (72)

    by Hsiao-wei Yuan on 22/05/2015

    Good Idea!

  • (72)

    by Mike Lepley on 21/05/2015

    Cool idea but causes not appealing

  • (72)

    by Robert Smith on 20/05/2015

    Every little bit helps and this makes it easy.

  • (72)

    by Sriram Malladi on 14/05/2015

    We are but the means, the giver is the power that binds all of us on this beautiful planet. Kudos to the team, would request the charities to be rated so would be assured that it is reaching where intended to.

  • (72)

    by Ken Saylor on 12/05/2015

    Uncomplicated way to make a difference.

  • (72)

    by Humberto Park on 04/05/2015

    Great app that makes donating fun, convenient and meaningful. You can choose what causes you wish to support (e.g. poverty, environment, health,etc) and you will be given options to support different projects and organizations based upon the determined preference. A small donation can make a positive impact in the world!

  • (72)

    by Kai Martin on 16/04/2015

    Chang my giving profile interests and causes. Click back on todays projects and still shows old interests. Fix it.

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