Skin Deep®

Skin Deep®


(3 stars)


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100,000 - 500,000 downloads

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How many personal-care products do you use in a day?

Your grooming rituals probably include shampoo, toothpaste, soap, deodorant, lip balm, sunscreen, body lotion, shaving products (if you’re a man) and makeup (if you’re a woman).

And what about your children? Sunscreen, diaper cream, shampoo and lotion are common kids’ products.

Most people use cosmetics and other personal-care items without a second thought, believing that the government makes sure they’re safe. Not so. No health studies or pre-market testing are required.

EWG’s Skin Deep® Cosmetics Database is the world's largest safety reference tool for personal-care products. EWG has launched this app to provide you with easy-to-navigate safety ratings at your fingertips for a wide range of products and ingredients on the market.

Americans’ frequent exposure to cosmetics and personal-care products raises questions about the potential health risks of the myriad under-assessed ingredients they contain. These ingredients end up in the bodies of nearly every American.

When you know what chemicals are in the products you bring into your home and how they may affect your health and the environment, you can make informed purchasing decisions — and help transform the marketplace.

This Skin Deep® app has information and online safety assessments for more than 72,000 personal care products, 2,500 brands and 9,000 ingredients, culled from product labels and from the scientific and industry literature.

To calculate a product score, we tally the hazards of each ingredient and evaluate every product in relation to all the others in Skin Deep®. The safest products score well by both measures: a low hazard rating AND fair or better data availability. EWG’s ratings are the best available information you can find on the safety of personal-care product ingredients.

Comments and ratings for Skin Deep®
  • (45 stars)

    by Antoinette Konvalin on 25/07/2014

    This should be an app everyone uses! Great information, and helps when I am looking at buying new products whether I should buy them or not by how toxic or non toxic it is.

  • (45 stars)

    by Adrienne Vogeli on 25/07/2014

    I love being able to find the safest products wherever I am!!

  • (45 stars)

    by Tonya Howard on 25/07/2014

    Is awesome

  • (45 stars)

    by Karen Wood on 25/07/2014

    Scanner won't work. Have to look up items manually. Many cosmetic products in database are outdated formulations.

  • (45 stars)

    by Nicole Perez on 25/07/2014

    Love it

  • (45 stars)

    by Kay Iddon on 22/07/2014

    Scanned ten products in my home. Skin deep found none of them hence 2 stars is this an American app for American products

  • (45 stars)

    by Mary Whittaker on 19/07/2014

    Look up products in the database or create your own report to identify hazards in personal care products and make informed buying choices. I love you, EWG!

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