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The Internets Largest Video sharing website, YouTube, is launching a new channel called YouTube Box Office, which will be showing a new Bollywood blockbuster every month. The best part? You don’t have to pay to watch. The service will be launched with Yash Raj Films’ Band Baaja Baaraat.
This channel is available to users in India only. It will be blocked to the rest of the world. Other than Bollywood movies, the channel will also showcase regional films, which are already available on the channel.
This channel could have been created based on the success of the IPL broadcast on Youtube which recieved tremendous response. Recently, the movie Dabaang received 1.3 million hits which just goes to show that the Indian Market is ripe for the picking.
You can view the channel HERE.
YouTube brings the big screen to the browser with it's new offering for the Bollywood loving audience - YouTube BoxOffice. www.youtube.com/BoxOffice is an ad supported channel on the video sharing website that will screen a blockbuster movie every month.
Yash Raj Film's Band Baaja Baaraat is the opening film on YouTube BoxOffice. The movie can be watched in a number of resolutions up to 1080p HD. With related videos including making of the film, selected and deleted scenes, YouTube BoxOffice brings the DVD experience online. The package also includes quizzes and contests.
Movies on YouTube is no longer a novelty. YouTube already has a movies section that houses a sizeable number of films that can be watched for free, including those from Bollywood. But YouTube BoxOffice is a new push to bring more big banner films online, with support from advertiser. Intel is the inaugural sponsor for the channel.
What YouTube BoxOffice can do is bring the big releases to the web much sooner than before and therefore has a potential to curb piracy that has been eating into the film industry's revenue. Internet speed and penetration in India can be a deterrent, it is much better than what it was a few years ago.
"Long-form premium content like movies is emerging as a big category on YouTube and we are committed to bringing movies across all genres to our users,” said Gautam Anand, director of Google's content partnerships for the JAPAC region, a few months ago when Shemaroo launched its popular YouTube Bollywood movie channel.
Yesterday afternoon Google quietly announced on Twitter the launch of its own version, the YouTube Box Office.
With YouTube Box Office, viewers in India (only) can stream the latest Bollywood blockbusters for free in full HD (1080p).
This is a big deal. Both literally and metaphorically.
A note on demand -- a recent premiere of mega Bollywood hit "Dabangg" on another YouTube channel saw users in India clocking 1.3 million channel views.
A note on the revenue model. "The YouTube Box Office channel is sponsored by Intel and, unlike any other video on YouTube, these movies include 15-second video ads that play after every 10 minutes of the movie," reports tech blog Digital Inspiration. "Thus, a two-hour long movie ... can easily have 10-12 ad breaks and you cannot skip, pause or hide these ads. Good for advertisers and the viewers won’t necessarily mind these short ads."
Opening this channel is also an effective way to stem video piracy.
YouTube Box Office will add one new full-length blockbuster feature film a month and the channel catalogue currently contains more than 1,500 movie titles including regional language films.
Yes. It's time to get that unlimited download Internet plan.
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