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Ever since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it is the first to bring a whole new genre of business journalism more upclose and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.
Also published along with the main magazine is a supplement called BT More which concentrates on high-end products.
July 6, 2014: Highlights of Business Today July 6, 2014: The BJP's earlier stint in power had it clashing with the RSS on economic policy. The RSS harped on self-reliance; the BJP-led government opened up new sectors to FDI. Narendra Modi's government is now setting the stage for neo-swadeshinomics.
June 8, 2014: Highlights of Business Today June 8th, 2014: Keeping up with the tradition of providing quality content, the magazine in its cover package analyses results of India's marathon national election vis-a-vis economy. The new BJP government has its hands full, with urgent items such as GST and restoring fiscal balance on its agenda. And Team Modi is readying itself for the job.
May 25 2014: Highlights of Business Today May 25, 2014: In yet another exciting edition, Business Today this time in its cover story package focuses on 'Innovation'. For this year's innovation special (Business Today has done five in the past), the magazine is focussing on how important diligent execution is for successful innovation.
May 11, 2014: Highlights of Business Today May 11, 2014: In yet another interesting edition, Business Today in its cover story brings into focus India's largest wholly-owned MNC unit with revenues of Rs 37,130 crore, Vodafone. The company believes data rather than voice calls will drive future growth and is working hard to strengthen its infrastructure in this sphere.
April 13, 2014: Highlights of Business Today April 13, 2014: Every year Business Today celebrates start-ups with a special issue on it. This year as well the magazine has worked upon a cover feature that lists 16 start-ups that vary both in the spaces they operate in and the business models they leverage for most value.
March 2, 2014:Highlights of Business Today March 2, 2014: India benefits as China begins to lose its competitive edge in manufacturing. More and more companies are shifting production to India. The cover story in 'The Times They Are A-Changin' in the latest edition throws more light on this shift. The special package also has a feature 'Dragon on the rampage' that highlights how Chinese imports have hit Indian small manufacturers hard. Many are shutting their factories and turning traders. Experts expect the stock market to take off later this year. Read the story 'Fasten Your Seatbelt' to find out the reasons behind this hope. Travel major Thomas Cook India has changed hands three times in less than 10 years. Its latest promoter is transforming it completely. Read the feature 'Travelling a New Road' to know more on this. There are many more interesting reads in this issue: how music brought 9X Media back from the brink of bankruptcy; how silk industry that was on the back foot at the turn of the century as imports from China surged is fighting back; the reasons why Mukesh Ambani's Reliance Jio is bidding aggressively for 2G spectrum and more. For all this and more, subscribe to the latest edition of Business Today.
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