The magazine covers international, national and local fashion and beauty trends and news. It aims to reach affluent, style-conscious urban women.
The current editor-in-chief is Bernadette Morra. Previous to joining Fashion, Morra spent 23 years at the Toronto Star, first as fashion writer, then (since 1993) as fashion editor. She left the Star in 2008 to be a freelance writer and launch a website for jewellery lovers. Bernadette has reported from the runways of Milan, London, Paris and New York, and interviewed many top fashion designers, models and celebrities including Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquiere, Victoria Beckham and Linda Evangelista.
St. Joseph Media, the magazine's publisher, also publishes Toronto Life, Canadian Family, Weddingbells, Quill & Quire and Where Canada magazines.