All across America, there’s an exciting media experiment called “Press4” going on, and you can be a part of it.
With Press4, you get the fastest and easiest way to interact with your favorite participating radio stations, TV shows, newspapers and magazines. With just one button, you can use your voice to access information and services that normally make you type or press lots of numbers or letters into your mobile phone.
FROM KATE DELANEY, AT AMERICA TONIGHT: My show is heard all over the country, and I spend a lot of time on the air interacting with my listeners. What I love about Press4 is that it makes it much faster and easier for my listeners to get involved in the show, no matter where they are or what they are doing.
FROM AUSTIN HILL, AT KIDO RADIO IN BOISE, IDAHO: "The first time I heard about Press4, I knew it was something I wanted to offer my listeners on KIDO. And now it turns out that right here in Boise, we will be the first people in the nation to get to use it!"
FROM CRAIG BARTON AT KMJ RADIO IN FRESNO, CA: "For a show like mine, Press4 is the perfect tool for letting my listeners interact with me and share info from the show with their friends. No matter where they are – at home, at work, behind the wheel of the car – with Press4, they are never further than just one button push away from being part of our show."
Here’s how the Press4 app and this media experiment work, for example, when you hear a radio announcer say:
- "If you want to call into the show and talk to the host live, just use Press4 keyword ‘America Tonight Call-in.’”
- "The 5th caller will win tickets to tonight’s game. Call the KIDO Contest Line or just use Press4 keyword ‘KIDO Contest’ to enter right now.” Or...
- "To get current mortgage rates, just use Press4 keyword ‘KMJ Mortgage Rates.’” Or...
With Press4, you’ll now have the fastest and easiest way to enter the contest, get the latest scores, news stories, call in to the show, and many other things you’ll hear mentioned on TV, on the radio, in newspapers or magazines.
Press4 is free, and it reduces all those button pushes down to just one button and a few spoken words.
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