So what exactly is co-registration?
How does it work?
Co-registration is a way of buying targeted subscribers and leads to your newsletter or ezine from a 3rd party service one by one on an individual basis. The leads are often gathered by websites who offer something in return to the people opting in to that website’s newsletter.
In the simplest terms it basically involves having your subscription offer listed alongside other publications’ offer, so that when someone signs up to the other newsletters, he or she is also presented with the option of signing up for yours as well without needing to re-enter his or her personal information.
Here is how Dr Ralph Wilson (of wilsonweb.com) defines it:
"Co-registration is a widely-used approach to increase the size of your e-mail lists. Coregistration works this way: After completing a subscription form or upon leaving a website, visitors are invited to subscribe to one or more e-zines. If yours is listed among these and the site gets a substantial amount of traffic, you'll begin to receive a number of subscriptions. "
But let me give you an example:
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