Edited by Dr. David Boag, Professor of Marketing, University of Victoria, British Columbia, the Essentials of Marketing Reference Dictionary includes 900 of the most frequently used marketing terms, including those relevant to the evolving fields of digital and social media marketing. And we’re always adding new terms to keep you up-to-date with the evolving marketing profession.
Sort terms by the first letter and scroll or search by entering the complete term into the search field. Touch the return button to go back to the previous screen.
The Essentials of Marketing Reference Dictionary is designed to offer you an easy way to stay current with marketing terminology through the convenience of adding it to your phone.