A mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service. Customarily coupon are issued by manufacturers of consumer packaged goods or retailers, to be used in retail stores as part of a sales promotion. In some cases customer redeems the mobile coupon code at store; some retailers forward the redemption to a clearinghouse for final processing. What is unique about mobile coupons is the memory of information in the coupons often outlast the expiry dates of the coupons themselves, triggering actual purchases at later dates.Mobile coupons have become very popular among US fast-food customers. The primary success factors for the SMS campaigns are discount size, how the discount value is framed (as a gift or percent off) and the timing of the campaign
Online retailers often refer to coupons as coupon codes, promotional codes, promotion codes, discount codes, key codes, promo codes, surplus codes, portable codes, shopping codes, voucher codes, reward codes, discount vouchers or source codes. Internet coupons typically provide for reduced cost or free shipping, a specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers. Because paper coupons would be difficult to redeem, typically secret words or codes are distributed for consumers to type in at checkout.
Clipping coupons from newspapers has been the most popular way to obtain coupons, though Internet and Mobile Phone coupons are gaining wide popularity. Based on its annual RedPlum Purse String Study surveying more than 23,000 shoppers, a coupon provider, Redplum, reports 76% of coupon-seekers utilize newspapers as their primary source for coupons and deals; 59% find coupons in e-mails and coupon alerts, an 29% increase from 2010; and 33% use Internet searches to find coupons.
Many retailers and companies use verification methods such as unique barcodes, coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use.Other than newspaper, there are also coupon code book publishers and retailers who compile vouchers and coupons into books, either for sale or free
The grocery coupons have the advantage of being usable with most retailers and not with only one brand or store. As the other types of coupons, grocery coupons are intended for people who are willing to save money when purchasing groceries but also to direct people towards buying a new type of product which normally will not have as many buyers as with the grocery coupons.many people have discovered the savings they can get with these coupons. This coupon code app helps you in saving money.