Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997. Tesco.com was formally launched in 2000. It also has online operations in the Republic of Ireland and South Korea. In 2003, tesco.com's CEO at the time, John Browett, received the Wharton Infosys Business Transformation Award for the innovative processes he used to support this online grocery service.
In 2001 Tesco.com invested in GroceryWorks, a joint venture with the American Safeway Inc. (who had long since sold-off their UK subsidiary and Tesco's former rival, Safeway plc), operating in the United States and Canada. GroceryWorks had stepped into the void left by the collapse of Webvan, but did not expand as fast as initially expected and Tesco sold its stake to Safeway Inc in 2006.