Having the integrated social services of Google Profiles and
Google Buzz while at the same time introducing new services
such as Circle, Hangouts and Sparks it hopes to create the
desired impact on the internet user at large. As this facility is also
extended to mobile devices the reach of this tool is quite infinite.
To date the response has been nothing short of phenomenal.
First done in the invitation style only, it was later abolished and
reinvented to include anyone over the age of 18 years mainly
because of the enormous response it received. The following are
some of the supporting elements that make up the Google plus
· A circle as it is called allows users to organize contracts into
groups. This is to facilitate the sharing of various different types of
information for the different individual group as designed.
Although the content can be viewed by others, the contact list is
still kept exclusive and private.
· A hangout is another element that facilitates the group video
style chat but it has the limitations of only 10 persons at any given
time. However there is the allowance given to those with the
unique URL which can potentially allow for those interested to join
in. the various types of hangouts would include mobile hangouts,
hangouts on air and hangout with extras.
· Messenger is a feature that is available for use by android,
iphones, and sms devices and it allows instant messaging within
· Sparks is a front end to the Google search platform that allows
surfers to identify and share topics of interest.
The excitement surrounding this new platform for marketing
purposes is definitely creating a "buzz" on the internet marketing
arena. Benefiting the small and large business interests, the
Google plus tool is expected to help reap in a more significant
impactful revenue possibility.
Some of the expected possibilities are as listed below:
For the larger businesses the better management and keeping
track of the employees within the company is much better in
terms of what their individual contributions to the company are.
This is done in a more visible fashion as tracked with the
assistance of the Google plus tool. When there are instances of
out sourcing and freelance elements that contribute significantly
to the company's overall performance this tool can create and
maintain the relevant information and progress effectively and
Even if this is not the scenario the workings within the company
can also be maintained with the use of the "circle" tool which
allows for the information to be circulated to the participants within
a particular project while at the same time keeping track of the
general outcome on a frequent and on call basis. Thus the
general better stream lining of things can be carried out.
As for the smaller business entities the use of the "1+" button can
effectively provide the platform for influencing the search results
The button allows article, blog posts and other to be included to
increase the discussion as well as to bring this back to the host
page. This is especially useful for the expansion possibilities
when more traffic is drawn in. The commercial accounts can also
make use of the Google plus to create added benefits to the
business endeavor. This is especially important for its contributing
factor of being able to facilitate the finding of anything pertaining
to the main interest of the user.