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The History of Butler Basketball from Wikipedia.
The Butler Bulldogs men's basketball team represents Butler University in Indianapolis, Indiana, United States. The school's team currently competes in the Atlantic 10 Conference, after moving from the Horizon League following the 2011–12 season. The Bulldogs are coached by Brad Stevens.
Despite playing in a mid-major conference, Butler rose to national prominence in recent years. They ranked in most media polls for all but a few weeks from the 2006-07 season to the 2011-12 season, and competed in the post season every year since 1997, except for 2004 and 2005. In the 2010 NCAA Tournament, Butler was runner-up to Duke, advancing to the National Championship Game after defeating Michigan State in the Final Four. With a total enrollment of only 4,500 students, Butler is the smallest school to play for a national championship since the tournament expanded to 64 teams in 1985. The Bulldogs also went to the championship game in the following NCAA Tournament, falling to UConn after defeating VCU in the Final Four. With the victory over VCU, Butler became the first mid-major program to reach the championship game in successive seasons since 1979, when seeding of the tournament began, and the only team from the state of Indiana to reach back-to-back championship games.
Because of the school's history of basketball success, location in the heart of the land of "Hoosier Hysteria", and lack of a scholarship football program, the Butler University fan base is primarily basketball oriented. Other athletics enjoy substantial followings of current students and alumni, but only basketball has garnered interest from a national audience.
Two studies estimated that television, print, and online news coverage of Butler's 2010 and 2011 appearances in the NCAA tournament championship game resulted in additional publicity for the university worth about $1.2 billion. In an example of the "Flutie effect", applications rose by 41% after the 2010 appearance. In June 2011, USA Today ranked Butler as one of the top 5 colleges making use of social media. Specific to basketball, Butler's current and future mascots, the men's basketball program, head coach Brad Stevens, and other coaches have university-endorsed Twitter accounts. Also, an online community, BU Hoops, exists to facilitate discussion among fans.
In recent years, the Butler program has also received national attention for its philosophy to the game, which it calls "The Butler Way". At its core, The Butler Way calls for complete commitment and exalts teamwork above self.
Butler Bulldogs Basketball is located in the state of Indiana.
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