In 1989, a special series of short Popeye comic books were included in specially marked boxes of Instant Quaker Oatmeal, and Popeye also appeared in TV commercials for Quaker Oatmeal, which featured a parrot delivering the tag line "Popeye wants a Quaker!" The plots were similar to those of the films: Popeye loses either Olive Oyl or Swee'Pea to a muscle-bound antagonist, eats something invigorating, and proceeds to save the day. In this case, however, the invigorating elixir was not his usual spinach, but rather one of four flavors of Quaker Oatmeal. (A different flavor was showcased with each mini-comic.) The comics ended with the sailor saying, "I'm Popeye the Quaker Man!", which offended members of the Religious Society of Friends or Quakers. Members of this religious group (which has no connection to the cereal company) are pacifists and do not believe in using violence to resolve conflicts. For Popeye to call himself a "Quaker man" after beating up someone was offensive to the Quakers and considered a misrepresentation of their faith and religious beliefs. After a brief protest, the Quaker Oatmeal Company pulled the comic books and commercials in 1990, and the promotional campaign remains little-known.
In 2012, writer Roger Langridge and cartoonist Bruce Ozella teamed to revive the spirit of Segar in IDW's four-issue comic book miniseries, Popeye, with issues #1 and #4 by Ozella and issues #2 and #3 by Tom Neely
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