Make Room For The Low-Cost: Xiaomi Unveils Red Rice, Only $130 For A 720p Quad-Core Smartphone
Xiaomi is facepalming big-name manufacturers proving that high-quality smartphones can be built and sold at low prices. A few days ago, the Chinese handset maker unveiled Red Rice, its lowest-priced smartphone at only $130, sporting specs that a year ago were only within expensive high-end devices reach. From August 12 onward (pre-orders starting today on Qzone), if you have hundred-something bucks, you'll have the chance to own Red Rice featuring a 4.7-inch 720p display (312 ppi) with Gorilla Glass 2, Quad-core Mediatek MT6589T 1.5GHz CPU, SGX544 PowerVR GPU, 1GB RAM, 4GB storage (extendable), dual-sim and 8-megapixel rear camera. However, it only works over TD-SCDMA 3G (only can be used in China). Xiaomi will be hopefully considering an international version supporting WCDMA-3G protocol.
Despite its local-approach, Xiaomi is growing fast due to its highest-quality at lowest-price policy. Its MI-series which started with MI-One (M1) two years ago has been a success that keeps up with more recent MI2, MI2A and MI2S models. The latter device has even beaten Samsung Galaxy S4 in some benchmarks, which is impressive taking into account that Xiaomi's handset is less than half the price of Samsung's flagship (under $300 so far). The Chinese company is determined to follow that path which, in fact, seems to be a successful one: Xiaomi booked $2.5 billion in revenue the first semester 2013, selling 7 million devices, beating the amount recorded for the whole of last year. That's a steep growth line in the chart.
Xiaomi is taking seriously the goal of catching the "next billion users" by offering affordable medium/high-end devices. We just hope that billion won't be only in China. Pals from all around the world also want top-notch handsets for the money.
Source: The Next Web
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