Fit2Globalize icon


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    Fit2Globalize supports export managers to easily assess the attractiveness of an export market and the ability to win of their company.

    The app leads the user thru a group of questions regarding the attractiveness of an export market and a second group of question regarding the ability to win in a target country. The result are the mapping of the export market in the market attractiveness/ability to win matrix, the SWOT and the overview of the evaluation with the comparison of up to three people analyzing the same country.

    Input into the app
    • Weighting and answering of 23 questions regarding “market attractiveness” and “ability to win” of a company in an export market
    • Sources to answer the questions are linked in the tool if available: World bank, Hofstede data base, Doing business, Risk maps, …

    Output of the app
    • Overview of answers
    • Comparison of answers for up to three people
    • Market Attractiveness / Ability to win - Matrix
    • SWOT (Strengths, Weaknesses, Opportunities, Threats)

    Main Benefits of Fit2Globalize
    • Easy to use
    • Standardized questions & answers defined
    • Puts all important factors to be considered on the table
    • Company specific questions can be added
    • Comparison of analysis of up to three people possible
    • Supports a well based decision making regarding export markets

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