How To build Brand
by: Udemy • 0
This course is designed to provide you with a systematic way to:
• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company
Take this Branding Your Business course and learn how to build a brand for your business.
*YOU ARE GOING TO GET FROM THIS COURSE*
• Over 35 lectures and 2 hours of content!
• Decipher Your Brand Archetype
• Turn Your Employees into Brand Ambassadors
• Communicate Your Brand Archetype to all key Stakeholders
• Establish Trust & Resonance with Your Key Target Audiences
• Monitor and Assess the Strength of Your Brand Continuously
*WHAT YOU WILL LEARN*
✔ Who are we?
✔ What this course is all about
✔ What is a Brand? What are Archetypes?
✔ Archetypes Explained
✔ The Caregiver
✔ The Creator
✔ The Explorer
✔ The Innocent
✔ The Jester
✔ The Lover
✔ The Magician
✔ The Outlaw
✔ The Regular Guy
✔ The Ruler
✔ The Sage
✔ The Warrior / Hero
✔ Discover your Personal Archetype
✔ Complete the following survey to discover your Organisational Archetype
✔ Employee Survey:
✔ Turn Your Employees into Brand Ambassadors
✔ Motivational Intelligence - Emotivators
✔ Intro to Marketing to your Archetypal clients including the Caregiver Consumer
✔ Marketing to the Creator consumer
✔ Marketing to the Explorer Consumer
✔ Marketing to the Innocent Consumer
✔ Marketing to the Lover Consumer
✔ Marketing to the Magician Consumer
✔ Marketing to the Jester Consumer
✔ Marketing to the Outlaw Consumer
✔ Marketing to the Regular Guy
✔ Marketing to the Ruler Consumer
✔ Marketing to the Sage Consumer
✔ Marketing to the Warrior / Hero Consumer
✔ Monitor your Organizational Archetype
• Lifetime access to 35 lectures
• A community of 1500+ students learning together!
• Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.
• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!
*WHAT PEOPLE ARE SAYING ABOUT THIS COURSE*
"Great lesson. If you've ever taken a creative writing class or have taken a basic psychology course, than you're familiar with Jungian Theory and Archetypes. I loved this course and have already thought of at least 3 different ways to tweek my branding per my brands archetype. Makes sense to me. I highly recommend this course to anyone."
-(Michelle Griffin) ★★★★★
"Really great course - thoroughly enjoyed it. The creators are clearly very knowledgeable, but they break the information down into management chunks that are easy to digest. Looking forward to learning more! Thank you!"
-(Cerries Mooney) ★★★★★
"Prior to taking this course, I had some understanding about my personal and organizational archetype. However, after the course completion I feel I am in a position deliver a true brand identity. Excellent course!!"
-(Vishal Sharma) ★★★★★
Instructed By : Dr Nikolaus Eberl | Herman Schoonbee
Install the "How To build Brand" app now and join over 2,000,000 people who are already learning on Udemy.