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Logophobia vs. Logofilia

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    Logophobia vs. Logofilia

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    The diploma thesis „The attack on the media. Logophobia vs. Logofilia“ analyzes the media society and the position of the logotype in the visual culture. This thesis deals with the "logo" as an aggressive media symbol. Consumerism has engulfed us and manipulates us so strongly, that we cannot imagine the society without a logo. Society without a logo is like a man without a face. The author focuses on usability, perception and position of the logo in a consumer society, in which is massively represented.

    Tags: logofilia apps