Discover the Art of Business Letter Writing!
You will learn how to find the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter.
This guide also teaches correct letter formats and practical approaches to basic office correspondence. The book is full of cases and comparison of various interpersonal styles.
This book is an excellent practical resource for readers who need to master practical business writing and interpersonal skills.
Here is what you will discover inside...
★ How to Begin a Business Letter
★ How to Present Your Proposition
★ How to Bring the Letter to a Close
★ Style in Letter Writing--And How to Acquire It
★ Making the Letter Hang Together
★ How to Make Letters Original
★ How to Write the Letter That Will "Land" the Order
★ The Letter That Will Bring An Inquiry
★ How to Close Sales by Letter
★ What to Enclose With Sales Letters
★ Bringing in New Business by Post Card
★ Making it Easy for the Prospect to Answer
★ How to Write Letters That Appeal to Women
★ How to Write Letters That Appeal to Men
★ and much, Much More!
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