by: Messe Düsseldorf GmbH • 46
The drupa app helps you plan your visit to the fair, providing comprehensive information on print and media in Düsseldorf. The perfect Smartphone and Tablet integration thanks to offline search, GoogleMaps connection and an interactive map of the exhibition centre allow you to prepare your visit to the fair perfectly. „your link to print“ is the motto of the communication campaign for drupa 2012. Augmented Reality (AR) is a key aspect here. This is the clever crosslinking of print, Internet and mobile applications. Find more information on www.drupa.de/ar
Interactive Site Map and Hall Layout
Optimised site and hall maps provide perfect guidance around the fair grounds. The site offers infinitely variable zoom and all information submitted by exhibitors. Zoom into the individual halls and see all stands. Just click on a stand and all exhibitor information plus the products offered will be displayed.
Mark specific exhibitors and products as favourites and build your own personal list of things to remember, making the drupa app into your digital companion as you make your way around the fair.
With the drupa app you are always up to date. Find out about everything to do with the fair and its exhibitors as well as about the latest developments in the world of print and media. Exclusive news keeps you up to date all the time – before, during and after the fair.
Augmented Reality ‒ Integrated Future
„your link to print“ is the motto of the communication campaign for drupa 2012. Augmented Reality (AR) is a key aspect here. Almost all of the print media of the current drupa campaign contains AR elements which lead to additional web contents. The basis for this is to view the elements provided with a special „marker“ through the Smartphone camera. The recognised AR contents in the captured image are then transformed into virtual contents right on your smartphone ‒ this can be, for example, a website, an audiofile or a videostream. Simply look for the AR+ logo and a surprise awaits you.
Information on the trade fair
All details revolving around your visit to the trade fair are presented in this area in a coherent format. Information on opening hours, admission prices, focal ranges on display, to name but a few assist you in optimally preparing your visit to the trade fair. Thanks to the comprehensive integration of calender and GoogleMaps your Smartphone will become a perfect companion guide at the fair.
Trade Fairs in Düsseldorf
Hosting 50 trade fairs at its Düsseldorf Exhibition Centre, of which 23 are global premium trade fairs in their sectors, and about 120 of its own events the Messe Düsseldorf Group is among the leading export platforms worldwide. Gain an overview of all trade fairs held at the Düsseldorf Exhibition Centre including key data on the individual events.
dupa 2012 – print media messe
* the offline search covers selected contents of the database.
Tags: demo drupa , drupa , drupa app themes , drupa map , plan drupa