Conscience+ is a new Decision Making Aid designed by psychologist and behavioral economist Dan Ariely, bestselling author of Predictably Irrational, The Upside of Irrationality, and the soon to be released The Honest Truth about Dishonesty.

    Conscience+ is here to help you through life’s most perplexing moral dilemmas. Based on the latest insights about human decision making, Conscience+ gives you the excuses you need to justify doing what you want to do -- whether it is something good you aspire to, OR something more shady and less moral. Think of Conscience+ as providing both an angel and a devil, sitting on your shoulder and available for advice at the flip of a switch.

    Conscience+ helps with:

    - turning away the dessert menu
    - splurging on a new electronic gadget
    - staying faithful to your romantic partner
    - padding your expense report on your boss’s dime
    - lying on your college application
    - and much, much more!

    Disclaimer: We don’t really want you to make immoral decisions, so please limit your use of Conscience+ in justifying bad behavior.

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