Implicit Association Test
by: Simone Sacchi • 66
The Implicit Association Test (IAT) is a procedure that detects automatic and unconscious associations between ideas, concepts and categories, providing a measure of how beliefs, attitudes and stereotypes may be more or less strong and deep-rooted.
In this case, the Gender-Career IAT often reveals a relative link between family and females and between career and males.
How it works:
are presented a set of words to classify into groups, as quickly as possible, making as few mistakes as possible. The interaction with the screen can be done in 2 ways: through 2 virtual buttons at the bottom of the screen, or, in the second mode, the screen is split into 2 parts and you can interact by simply pressing the left side or right side of the screen (in the app are given detailed instructions on how to proceed). In the Settings menu, you can choose the mode of interaction and access to some research options.
At the end of the test (which takes about 5 minutes), will provide a brief interpretation of the results obtained based on the response times recorded by the software. In this regard, the developer wants to clarify that this interpretation is a hypothesis and has no claim to absolute validity.
For further information please visit the Project Implicit website:
In particular, to develop this app the articles most used were:
B. A., Banaji, M. R., & Greenwald, A. G. (2002). Harvesting implicit group attitudes and beliefs from a demonstration website. Group Dynamics, 6(1), 101-115.
Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. Journal of Personality and Social Psychology, 85, 197-216.
Lane, K. A., Banaji, M. R., Nosek, B. A., Greenwald, A. G. (2007). Understanding and using the Implicit Association Test: IV. What we know (so far) (pp. 59-102). In B. Wittenbrink N. S. Schwarz (Eds.). Implicit measures of attitudes: Procedures and controversies. New York: Guilford Press.
Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review (pp. 265-292). In J. A. Bargh (Ed.), Automatic processes in social thinking and behavior. Psychology Press.
Thanks to Yoav Bar-Anan and Michelangelo Vianello for their feedback and suggestions.
If you find bugs, you want send same suggestions, ask further information or request custom apps, feel free to contact the developer.
Tags: implicit association test