World's most respected battle league.
Around the turn of the century, Troy “Smack” Mitchell had an idea. The Queens-native thought it would be great to create a video magazine for rising Hip Hop talent to promote their music. “The vision was based off of mixtapes,” the SMACK DVD founder tells HipHopDX. “I used to love mixtapes. I’m a fan of DJ Clue, Doo Wop, Kool Kid, Ron G. I thought it would be hot if they could get visuals behind the music based on the underground lane. Technology caught up with the times and you could buy the camera and take the content that you captured and actually do your own editing. So, I got the necessary equipment to start producing Hip Hop underground content.”
Then, an independent “video magazine” sounded about as crazy as George Bush winning Jeopardy. YouTube wouldn’t arrive for another two years; Twitter for another three. It was a different era and Smack was sporting a different idea. So in 2002 when he brought his cameras to Cam’ron’s “Hey Ma” video shoot and explained his plan to State Property, as Smack tells it, he was met with blank stares. “That was actually my first real Hip Hop content that I acquired grinding on the streets,” he explains. “Shouts to Beanie Sigel, Freeway, Omillio Sparks, and all [of State Property]. They didn’t really grasp the concept. Once they saw it, they were so excited. They wanted to continue to work with me and it just grew from there.”
Smack - along with partners Eric “Beas” Beasley and Jean “Cheeko” French - would build SMACK DVD (an ackronym meaning Streets, Music, Arts, Culture, Knowledge) into an independent juggernaut through largely grassroots marketing in the years ahead. They set up their own distribution matrix by sending DVD samples to Mom & Pop shops who specialized in urban content across the globe. They landed exclusive interviews with Eminem, Kanye West, 50 Cent, The Diplomats, DMX, Ghostface Killah, and a gaggle of Rap’s heavyweights, and paired them with footage of lesser known artists on the rise. Papoose, Maino, Gucci Mane, Cory Gunz, Saigon, and Jim Jones all garnered major industry recognition through SMACK DVD. As those artists enjoyed the access of increased exposure, more acts lined up to get down. It became a worldwide platform for Hip Hop information passed through the hood network - word-of-mouth, hand-to-hand.
So in 2009, they launched the Ultimate Rap League (URL). Beas elaborates:
“Now that we’re just basically applying all of our concentration to the URL, it’s like we are a big marketing company. We market anybody that’s involved in our movement and they get a lot of recognition because our content has a lot of legs. If we deal with artists and they stay persistent in dealing with us on our platform, then they’re gonna eventually become famous.”
☑ Fluid and convenient interface that lets you navigate with a single click.
☑ Possibility to pause the channel during a call
☑ When the call is over - back to where you stopped and restarted the system.
☑ Orientation Landscape
☑ Orientation Portrait
☑ You need a 3G connection, 3G + Dual Carrier, 4G and WiFi, regardless of the operator.
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