by: Magzter Inc. • 846
Chitralekha Group Started in 1950 by renowned journalist Vaju Kotak, the Chitralekha Group of Publications continues to hold its fort as an undisputed leader. The Group’s publications, which commenced its offering in the regional magazine space targeting the prosperous markets of Gujarat and Maharashtra, has since witnessed numerous developments and has forged far ahead in the course of its journey. With eight titles across various genres and languages, each of its publication targets audiences at virtually all psychographic and demographic levels. Family-oriented and eagerly awaited by its readers, it is small wonder then, that over the years, circulation figures have steadily marked a quantum leap for each magazine. Chitralekha Magazine Chitralekha, which launched its maiden issue in 1950, remains the favourite news weekly magazine of India’s most prosperous and conspicuously consuming community in India, the Gujaratis. Reaching over 110,000 homes per week in the financial capital of India – Mumbai, it is the largest selling magazine across periodicity and language. It beats all English and other language publications by a huge margin. Overall, it circulates over 240,000 copies per week and has retained its leadership position. Its Marathi sibling follows closely with a circulation of over 100,000 copies in Maharashtra. The news weeklies’ cutting-edge editorial strives to dig beneath the covers for stories to put forth to its readers in an unprejudiced and impartial manner. Chitralekha has thus become a trusted source of privileged information and is credited with inspiring journalism. The faith and loyalty of the readers, coupled with its massive reach amongst the rich and famous, makes it the lead vehicle for all lifestyle products in India, ensuring the advertisers an enormous return on their investments.
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