by: 立大資訊網路股份有限公司 • 22
Comfort was established in 1978, starting as a steel wheelchair manufacturer. With outstanding quality, Comfort has worked with many famous companies in Europe and North America as an OEM/ODM business over the past 30 years. In order to maintain an advantage, Comfort has developed a number of different product lines, including light weight aluminum wheelchairs, power chairs, electric scooters and, the most important one, the standing chair. In 2003, Comfort began to promote its own brand name “Comfort” to the main market. Owing to the products’ superior quality and design, Comfort quickly occupied the marketing share. The OBM business grew rapidly from 5% up to 50% compared with OEM/ODM business in the past 10 years. To keep long term growth, Comfort has created a business plan that includes many far reaching goals for the company, for the next 10 years. Here is the brand concept for Comfort.
Brand Mission: To create an independent life for elder & disabled people.
Brand Values & Philosophy:
Care: we care not only for the physical needs but for the deep emotional needs of our customers.
Comfortable: we want every user to feel safe and comfortable.
Mobility: we want to help you go anywhere you want.
Freedom: feel free to go anywhere, but also to free your imagination.
Future: we will lead you to a brighter future.
Reborn: we want you to create a brand new life.
Taste: we create products to suit your needs, tastes, and style.
Trust: you can count on Comfort to always be there.
No longer boundaries for elder & disabled people.