Jelly's review

    Published: 2014-01-14, by Janel.

    Ask your Facebook/Twitter networks anything accompanied by a photo

    • Attractive, high quality design
    • Intriguing social question/answer concept
    • Could be very useful for getting quick second opinions
    • Intuitive interface
    • Only good if you have a large extended social network
    • Not too many users yet
    • No way to search previously asked questions

    "Where's the peanut butter?"

    There's been plenty of buzz about the Jelly app, from a startup created by Twitter cofounder Biz Stone. What's the jiggle all about?

    Jelly is meant as a tool whose usefulness extends directly from hooking directly into your social networks, namely Facebook and Twitter (in fact, it's obligatory to link at least one of these to use Jelly, and the app recommends both). From there, the app is about asking and answering questions, with the context of a photo if you choose to provide it. You only see questions broadcast by folks in your extended social network - that is, immediate friends or friends of friends - and your own questions will only go out to these circles as well.

    Questions and answers are limited to 240 characters apiece, which encourages zippy call-and-response. If you like, you can draw directly on the image in order to add context and specifics, whether asking or answering.

    Your own questions can be forwarded outside of the app using whatever means of communication you please (messaging apps, email, etc), but that kind of defeats the purpose of Jelly being a simple method of receiving quick feedback.

    The question I'd like to ask: What's the point? (what photo should I snap for that? a look of puzzlement? a doodle of a black hole? The Stranger?) One excellent use that comes to mind: shopping. How many times have you seen something you potentially wanted to buy, but wished you had feedback from a friend first? If your social network is wide-spread enough, the app could be ideal for nearly-instant second opinions.

    Jelly's design is super slick, high quality and attractive. However, it's missing some features that could potentially give much more value - a way to search through questions that have been answered in the past a la Quora seems essential, for instance. It would also be great if there were a way to direct your question towards other local users in general, regardless of whether or not they're in your extended network.

    Jelly is a fascinating little concept that could use some expansion. It's worth a shot, even if just to see what your network is asking - and perhaps the idea will catch, becoming as iconic a match with Twitter as peanut butter with... you know.

    Janel Appszoom logo

    by Janel , Appszoom

    Jan 14, 2014


    Jelly is a better way to ask a question with photos, maps, friends, and more. It's also people helping each other—something that's both meaningful and fun.


    - Ask questions with images, maps, and locations to deepen the context. Crop, reframe, zoom, and draw on your images to get more specific.

    - Answer map questions by dropping a pin for a specific location. Answer photo questions by drawing on them. Answer any question by attaching a link.

    - Jelly routes questions using your existing social network connections, location, and topics you are interested in.

    - Questions can be forwarded outside the app so your friends who don't have Jelly can still help. It feels good to help!

    - Collect Thank You cards for helping others.

    *Currently supporting devices running Android 4.0+

    **Jelly requests permission to use your device location to help route questions and answers

    **If you would like to help test new Jelly features join our Android beta:

    Users review

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