Bombo Radyo Philippines
by: Marte Navarro • 204
Broadcasting from 24 key cities and provinces nationwide, Bombo Radyo is the creation of 50 years of painstaking hard work, dedication, determination and perseverance. DYFM (now known as Bombo Radyo Iloilo), the flagship station began its broadcast on July 6, 1966. The first studio was situated at Mapa Street. DYFM was then a part of the Northern Broadcasting. From such humble beginnings, DYFM Bombo Radyo ascended to the number one ranking in the surveys from 1979/1980 up to the present. The following years showed growth for the fledgling Network. Assets were acquired and logistics procured. Bombo Radyo became a brand name very much known for its latest news (local, national, international, sports, entertainment (anything that would the interest the public), in-depth discussion and analysis of timely and burning issues, fearless commentaries, and controversial exposes against prominent and powerful politicians. To date, all over the Philippines, there are 20 Bombo Radyo stations, majority of which are consistently dominant and official number 1 in survey ratings, and 11 Star FM stations which are also being widely patronized by radio listeners. This year in time for the Golden Year Anniversary, also marked the passing of the baton of leadership to Dr. Florete’s daughter, Ms. Margaret Ruth Florete as the new President and Chief Executive Officer of Bombo Radyo Philippines.